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SMART IDEAS
Summit 5

Reimagine Your Staffing Business

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Get SMART IDEAS – our best marketing tips, one idea a week. You’ll also get invites to our webinars, and exclusive offers on our products and services.

Has there ever been a tougher time to be in staffing…or recruiting?

Competition. The economy. AI.
The old playbooks no longer work.
REIMAGINE your business
Once again, Haley Marketing brought together the industry’s best and brightest minds to share ideas, challenge your thinking, and help you rethink, reinvent, and reimagine your business. Since 1996, we’ve supported the staffing industry. We’re here to help you level the playing field!
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Meet Our Speakers

Learn from 20+ Industry Experts
All sessions now available on demand.

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Rochelle Carrington

President
Bulletproof Management Inc.

Timothy Landhuis

Vice President, Research
Staffing Industry Analysts

Patrick Morin

Partner
Transact Capital

Joey Frampus

Managing Director, Sales
Butler Street

Mike Cleland

Founder
Charted Path

Benjamin Mena

Managing Partner
Select Source Solutions

Matt Lozar

Director of Marketing Operations
FPC Savannah

David Searns

Co-CEO
Haley Marketing

Victoria Kenward

Co-CEO
Haley Marketing

Becca Searns

Director of Creative Services
Haley Marketing

Rachel Reed

Senior Automation Specialist
Haley Marketing

Katie Krzywicki

Director of Digital Marketing
Haley Marketing 

Shaun Chojnacki

Senior Marketing Strategist Haley Marketing

Brad Smith

Chief Strategy Officer
Haley Marketing

Brad Bialy

Director of Digital Marketing
Haley Marketing

Emily Blattel

Marketing Manager
Recruiters Websites

Steve Gipson

Director of Sales & Operations
Recruiters Websites

Watch the Sessions On Demand

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Revisit your favorites or catch the sessions you missed.
9:00am E.T.
Opening Session

The Need to Reimagine

David Searns & Victoria Kenward
9:30am E.T.

The A.R.E. Advantage

Unlocking Client Growth in the Age of AI
Joey Frampus, Butler Street
10:00am E.T.

Omnichannel Marketing

Why You Need to Be EVERYWHERE
Steve Gipson & Brad Bialy 
10:30am E.T.

STOP Chasing Prospects

Optimize Your Sales Pipeline & Win More Business
Rochelle Carrington, Bulletproof Management Inc.
11:00am E.T.

SEO Is Dead...Or Evolving?

Mastering Google and AI to Drive Scalable Revenue
Brad Smith & Shaun Chojnacki 
11:30am E.T.

Culture Is Your Competitive Advantage

Patrick Morin, Transact Capital
12:00pm E.T.

LUNCH: Sneak Peek at What's Coming!

1:00pm E.T.

Beyond the Logo: Brand, Web & AI for the Next Era of Staffing

Your New Growth Formula
Becca Searns
1:30pm E.T.

The Road Ahead

SIA’s Industry Outlook and Strategic Priorities for Staffing Leaders
Timothy Landhuis, Staffing Industry Analysts
2:00pm E.T.

Recruiting Strategies for an AI World

Katie Krzywicki, Brad Smith &
Guest Presenter Matt Lozar, FPC Savannah
2:30pm E.T.

The AI Advantage

How Top Billers Can Stay Ahead in the Recruiting Game
Benjamin Mena, Select Source Solutions
3:00pm E.T.

Timely. Targeted. Human.

Using Automation to Reach Your Ideal Prospects at Scale
Rachel Reed
3:30pm E.T.

Can We Stop the Staffing Industry's Decline?

Reimagining Your Staffing Firm in the Disruptive World of AI
Mike Cleland, Charted Path
4:00pm E.T.

Social Marketing That's NOT a Waste of Time

Thought Leadership and Employment Branding
Brad Bialy & Emily Blattel
4:30pm E.T.
Closing Session

Lessons of the Day

David Searns & Victoria Kenward

Ready to Put These Ideas Into Action?

Our team can help you implement the strategies shared at Smart Ideas Summit 5.

So much to learn..I love it, but my head hurts LOL!

Rebecca

Lots of great, helpful sessions!!

Ashley

Fast paced diverse presentations

Brian

…the content is great. Very relevant to the market, great advice.

Emily

…everything has been valuable knowledge.

Jana

Everything!

Manish